Using personas effectively
نویسنده
چکیده
Personas are a powerful design and communication tool to help all those involved in the creation of interactive systems to better focus their efforts on their users. A persona is a fictional character made to represent an archetypal user, and is best derived from field research. They help direct design, and communicate both to marketing and engineering teams.
منابع مشابه
Teaching Design with Personas
The paper explores the effectiveness of persona-based design methods in HCI education. We describe the experiences of our students in learning, practicing, and using personas in a number of design contexts. From these experiences, we identify common patterns of use and misuse and characterize challenges in incorporating and using personas in the classroom. We conclude with advice on how to effe...
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Communicating users' needs, goals and problems help designers and developers overcome challenges faced by end users. Personas are used to represent end users’ needs. In our research, creating personas allowed the following questions to be answered: Who are the potential user groups? What do they want to achieve by using the service? What are the problems that users face? What should the service...
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